Frieze Academy: How to Build a Social Strategy in Arts & Culture

What will I learn?
– How to create a mission and goal on social media, from cultural storytelling to sharing art with the world
– How to create and deliver your organization’s social strategy, on a limited budget
– How to explore which platforms and formats to use – with a specific focus on the explosion of video
– How to stay relevant on social media, find your visual voice, and keep audiences engaged

How will I learn?
– Presentations
– Q&A
– Group scenarios
– Case studies

Confirmed speakers:
– Alexander Aplerku, Community Editor, The Face Magazine
– Ed Fornieles, Artist
– Chris Michaels, Director of Digital, Communications & Technology, The National Gallery
– Ahmad Swaid, Head of Social, Dazed Media
– Trish Thomas, Head of Digital Engagement, Southbank Centre

Who should attend?
The Masterclass has been created with the whole spectrum of the creative industries in mind; from art to fashion, interiors, cultural experiences, graphic design, architecture, photography and beyond. If you want to develop a dynamic approach towards engaging audiences across the Arts on social media – with a particular focus on delving into video – from creating a strategy across platforms to building your visual voice and juggling engagement and conversion, this masterclass is for you.